Multi-Store Management

What Is Multi-Store Management?

Multi-Store Management allows you to create and operate multiple online storefronts from a single account. Each store can maintain its own identity, product catalog, pricing, and merchandising while remaining accessible through the same account dashboard.

This allows organizations to separate merchandise for different teams, departments, programs, events, or audiences without maintaining independent accounts for each storefront.

Although management is centralized, each storefront can be configured independently to support its particular purpose.

How Multi-Store Management Works

1. Create Your Stores: Set up individual storefronts for the organizations, teams, programs, or merchandise collections you want to manage.
2. Customize Each Store: Configure its name, URL, branding, banner, visibility, and other available settings.
3. Build Product Catalogs: Add merchandise and organize the products offered through each storefront.
4. Configure Pricing: Establish the selling prices, pricing rules, and applicable promotions for each store.
5. Manage Everything from One Account: Access your stores to update their products, designs, pricing, and other settings as needed.

For instructions on creating and configuring an individual storefront, see Store Setup.

What Can Be Managed Separately?

Each storefront maintains its own configuration, allowing you to customize its presentation and merchandise selection for a particular audience.

• Store Identity: Assign a distinct store name, URL, banner, and branding.
• Store Type and Visibility: Configure the available store type and visibility settings based on its purpose. Public and unlisted visibility determine discoverability, not necessarily purchasing access restrictions.
• Product Listings: Choose which products and designs to offer. Use Product List Drafting to prepare, manage, and publish merchandise listings.
• Pricing: Use Pricing Controls to manage store-specific selling prices, margins, and product pricing overrides.
• Promotions: Configure applicable store-specific discounts and promotional offers.
• Merchandising: Organize product collections and other storefront presentation elements independently.

Creating multiple storefronts does not require them to share the same product selection, pricing, or visual identity.

Common Uses for Multi-Store Management

Multiple Companies and Departments

Manage branded merchandise for separate companies, departments, offices, or client programs without combining their product catalogs.

Fundraising and Community Programs

Create dedicated storefronts for fundraising campaigns, community groups, or organizational initiatives. Each store can maintain its own merchandise selection, pricing, and branding.

Events and Seasonal Campaigns

Prepare separate stores for tournaments, seasonal merchandise releases, conferences, or promotional events without replacing the products in an existing storefront.

Outfitting and Merchandise Sales

Maintain different stores for internal outfitting and public merchandise purchases. For example, one storefront can provide apparel for employees, while another offers merchandise to customers and event attendees.

Managing Store Operations and Access

Multi-Store Management brings separate storefronts under the same account, making it easier to oversee their operations without switching between unrelated accounts.

Use Team Access to assign appropriate roles and permissions to users who help manage products, orders, finances, or storefront settings. Access to particular management functions depends on the permissions assigned to each user.

You can also use Store Reports to review sales activity and performance across your storefronts, including filtering reporting data by store.

When maintaining multiple storefronts, review each store's product listings, pricing, visibility, and branding before publishing changes to ensure they match the intended audience.